Welcome To Play! Ground
Pickleball-Powered Experiential Marketing Agency in Singapore
By working with Play! Ground, your brand gains direct access to Singapore’s fastest-growing sports and lifestyle community. We bring your brand into their everyday play, turning audiences into advocates.
How We Can Help Your Brand
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Access
$15 for 3 hours
Join us for our drop-in board game socials, where strategy meets fun. Dive into classics or discover new favourites as you challenge friends. Enjoy our playful atmosphere, grab a snack, and let the games begin!
Do make a reservation with us if you have more than 4 pax.
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Experiences
Designed to foster strategic thinking and enhance focus, our programs combine fun with learning in a nurturing environment.
Kids will engage in exciting activities like chess that challenge their minds and sharpen their concentration skills. Join us and watch them grow into confident thinkers and team players, ready to tackle any challenge that comes their way!
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Integration
Our chess lessons are designed for all skill levels. Dive into the fascinating world of chess with our expert instructors who bring a twist to classic strategies.
Learn to outsmart your opponents, develop critical thinking, and enhance your concentration—all while having a blast!
At your request, we also offer lessons for other strategic board games such as Go, Catan, Magic the Gathering.
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Communities
Games are best played togther
Here at Play! Ground, we foster communities into everlasting connections. Whether it’s Games with Strangers, our Monthly Hobby Leagues, Pre-release or tournament, we are here to connect veterans and introduce new players alike.
How It Works
Pick a venue:
Serangoon (4 A/C courts + lounge) — premium, client-hosting vibe
Punggol (6 sheltered courts) — scale & spectacle
Chai Chee (4 outdoor + A/C lounge) — relaxed community feel
We tailor the experience:
Curated guest list & RSVP flow (template invites provided)
Branded welcome, light clinic, mini-tournament, prize moment
On-site brand touchpoints (hydration/product table, photo wall)
Coach & MC to keep energy high and the schedule smooth
Optional F&B service and short brand keynote or demo
Built-in measurement:
Attendee check-in, QR lead capture, feedback pulse
Recap deck with photos, short video, and follow-up actions
Why choose a private & invite-only pickleball experience
1) The right people, in the right setting
Your team curates the guest list (clients, prospects, partners); we create a relaxed, social environment where real conversations happen between rallies.
2) Executive-friendly time well spent
Pickleball is easy to learn and highly inclusive—perfect for decision-makers who won’t commit to golf or half-day seminars. Two hours delivers genuine bonding without calendar fatigue.
3) Exclusivity = perceived value
A closed-door, branded event signals status and care. Guests feel hosted—not marketed to—which increases receptivity and long-term loyalty.
4) Brand safety & message control
It’s your event, your agenda, your compliance. We plan every touchpoint—from check-in to trophies—so your brand is presented exactly how you want.
5) Deeper engagement than a booth
Instead of chasing passers-by, you host a meaningful shared experience. Conversations are unhurried, product trials are contextual, and relationships stick.
6) Pipeline impact you can feel
Warm introductions + shared memories shorten sales cycles. We build in lead capture and follow-ups so the day translates into meetings, trials, and renewal momentum.
7) Premium content, naturally
Smiles, rallies, prize moments—perfect for tasteful recap clips and photo sets your team can share with attendees and stakeholders.
8) Wellness-forward positioning
Associate your brand with movement, connection, and a modern sport that’s booming across Singapore.
Our Promise
Stimulate the mind – Every visit is a mini mental gym session.
Unplug with purpose – Phones stay in pockets; conversations take centre stage.
Build community – Meet neighbours, forge friendships, and celebrate each “aha!” move together.
Whether you’re a parent looking to boost your child’s cognitive toolkit, an adult sharpening strategic skills, or simply someone craving screen-free fun, Play! Ground offers a seat at the table—literally. Come make one move better with us.
Our Courses
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Pawn Pals – Early-years strategy club
Who: K – P1, max 8 learners
Duration: 8 weeks
Children explore counting, colour-matching and sportsmanship through tactile classics like Mancala and Qwirkle. Sessions end with a giant floor-chess mini-game to introduce piece movement. -
Brain Builders – Chess & Euro-game sampler
Who: P2 – P3
Duration: 10 weeks
Learners graduate to full 8 × 8 chessboards plus gateway Euro titles (Carcassonne, Ticket to Ride) to strengthen pattern recognition and map-reading.Studies show board-game clubs improve communication and critical-thinking skills in this age group.
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Mind Masters – Intermediate tactics & teamwork
Who: P4 – P5
Duration: school term (12 weeks)
Students tackle rapid-chess clocks (15 | 10), tableau builders (7 Wonders) and engine games (Splendor) to practise multi-step planning and probability maths.Cooperative scenarios (e.g. Pandemic) teach leadership and empathy.
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Strategy Specialists – Advanced multi-player strategy
Who: P6 – Sec 1
Duration: 12 weeks + optional rated league
Learners dissect classical chess openings and play negotiation heavyweights (Catan, Chinatown). -
Tactics Lab – Teen / adult master-class
Who: 13 + & grown-ups
Rolling enrolment
Evening lab for serious hobbyists: US-style rapid & blitz Swiss events plus heavyweight Euros (Brass, Arnak, Terraforming Mars).
Lesson Fees
(Group Classes)
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1 Drop-In Class
$55
Try out a sport before signing up for a package.
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4 Classes
$200
Get a taster of a sport of your choice.
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12 Classes
$480
Focus on one sport or try out different sports.
About
Play! Ground
Darren Teo is the founder of Play! Ground, an academy dedicated to making sports accessible to juniors and beginner adults.
With a passion for fitness and wellness, Darren’s vision has always been to help individuals of all ages and skill levels achieve their fitness goals through engaging sports programs. He is also the founder of Play! Tennis and Play! Pickle.
By promoting a welcoming and supportive environment, he hopes to grow Play! Ground into a community where people can connect through a shared love of sports and improve their physical and mental well-being.