Welcome To Play! Ground
Pickleball-Powered Experiential Marketing Agency in Singapore
What We Do
We turn pickleball into a fun way for your brand to get noticed and loved.
We run events, place your ads at our courts, and create simple, useful content you can use anywhere.
Your Brand, in Play
We’re Play!Ground! A pickleball-powered marketing agency that helps brands serve up creativity and impact. From social media storytelling to on-court activations, we craft authentic content and experiences that get people talking and playing
Three Simple Ways To Work With Us
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Social Content
Showcase your brand through authentic pickleball content that drives engagement across channels!
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On-Site Ads
Boost visibility with court-side branding. Banners seen by thousands of players and guests all year round. LED screens are available too!
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Branded Events
Engage your audience with a private, branded pickleball event through fun sessions that showcase your brand while guests learn and play!
Why Brands Choose Us
Three venues to fit different vibes:
Serangoon: 4 air-con courts + lounge (premium, great for hosting clients)
Punggol: 6 sheltered courts (big scale, lots of action)
Chai Chee: 4 outdoor courts + A/C lounge (relaxed community feel)
Reach our active community of 10,000 pickleball players.
We’ve already supported 50+ organisations with team-bonding and branding.
About Play! Ground
Darren Teo is the founder of Play! Ground and the driving force behind Play! Tennis, Play! Pickle, and Play! Padel.
A Singapore-based builder of sports venues and communities, Darren blends his passion for sports with design-led marketing.
He has grown the Play! brands into an integrated racquet-sport ecosystem - spanning coaching, events, and branded experiences - while pioneering “pickleball-powered” experiential marketing for partners. His focus: turning courts into vibrant communities and communities into loyal brand advocates.